Questions and answers
Frequently asked questions
Everything you need to know about The Better Man, how it works, and what it costs.
What is The Better Man?
The Better Man is an AI coaching app for men aged 30 to 50. It gives you a head coach and eight specialists across fitness, nutrition, recovery, mindset, career, wealth, connection and accountability, that know your goals, habits and daily plan and hold you to them. The tagline is "This is where you become."
Who is it for?
Men aged 30 to 50 who look successful but feel flat or stuck and want their health, focus and discipline back.
How does it work?
You set goals and habits, get a daily plan, and chat with coaches that know your context. You can take on challenges like The Ascent 75, and an accountability chat checks whether you have done the work and keeps you on track.
How much does it cost?
Three plans: Starter is free, Performance is 39 US dollars a month, Elite is 79 US dollars a month. Founding members lock the launch price for life.
Is there a free version?
Yes, the Starter plan is free, including coach access with a daily message limit.
What coaches does it include?
A head coach plus eight specialists: fitness, nutrition, recovery, mindset, career, wealth, connection and accountability.
Does it connect to my Oura ring, Whoop or Apple Health?
Wearable sync is coming soon. Today the coaching works from your goals, habits and daily plan, and wearable integrations will follow.
Is it therapy or medical advice?
No. It is a coaching and accountability product for everyday self-improvement, not therapy, counselling or medical advice.
What is The Ascent 75?
The app's 75-day discipline challenge, with daily rules you tick off, built to rebuild consistency and mental toughness.
How is it different from a habit tracker?
A habit tracker records what you do. The Better Man coaches you on it: it knows your goals, notices when you slip, and holds you to the standard you set.
Who created it?
Byron Van Gisborne, a founder who built one of the fastest-growing companies in the country, burned out and lost it, and rebuilt himself from the ground up. He built the system he wished he had.