Privacy Policy

Effective date: 11 July 2026

The Better Man takes your privacy seriously.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you access or use The Better Man.

It also explains:

• what information we collect;
• how artificial intelligence processes your information;
• how we handle health and other sensitive information;
• when information may be shared with service providers;
• how long information may be retained;
• the choices available to you; and
• the privacy rights that may apply in your location.

Please read this Privacy Policy carefully.

By using The Better Man, you acknowledge that your personal information will be handled as described in this Privacy Policy.

Where applicable law requires consent, we will request that consent separately. Your use of the Platform does not replace any separate consent that the law requires us to obtain.

The Better Man is operated by:

The Recruitment Org LLC, doing business as The Better Man

In this Privacy Policy, “The Better Man”, “we”, “us” and “our” refer to The Recruitment Org LLC and its authorised service providers where applicable.

Our services may be provided through:

• the website at https://thebetterman.ai;
• The Better Man web and mobile applications;
• AI-powered coaching features;
• community areas;
• challenges and leaderboards;
• email and messaging services;
• articles, videos, programs and educational content;
• wearable and third-party integrations;
• customer-support services; and
• related products and services.

Together, these are referred to as the “Platform.”

For privacy enquiries or requests, contact:

Email: privacy@thebetterman.ai

General support enquiries may be sent to:

Email: support@thebetterman.ai

If privacy@thebetterman.ai has not yet been created, privacy enquiries may be sent to support@thebetterman.ai until the dedicated privacy address becomes operational.

This Privacy Policy applies to personal information collected from or about:

2.1 Account holders

This includes people who:

• create a User Account;
• begin registration but do not complete it;
• start a free trial;
• purchase a subscription;
• use a free plan;
• previously subscribed;
• cancel but retain an account; or
• receive access through an employer or organisation.

2.2 Website and application visitors

This includes people who visit our Website or access the application without creating an account.

2.3 Community participants

This includes people who post, comment, react, participate in challenges or interact with other Users through community features.

2.4 People communicating with us

This includes people who contact us through:

• email;
• support tickets;
• chat;
• AI chat;
• social media;
• surveys;
• feedback forms; or
• other communication channels.

2.5 Business contacts

This includes suppliers, corporate customers, partners, advisers and other people who interact with us in a professional capacity.

2.6 Referral participants

This includes people who send or receive a referral link, invitation or promotional code.

This Privacy Policy does not ordinarily apply to:

3.1 Employees and job applicants

Separate privacy notices or employment arrangements may apply to employees, contractors, directors and job applicants.

3.2 Anonymised information

This Policy does not apply to information that has been genuinely anonymised so that it cannot reasonably identify, relate to or be linked with an individual.

We may use anonymised information for:

• analytics;
• research;
• service improvement;
• product development;
• performance benchmarking;
• business planning; and
• reporting.

We will not attempt to re-identify properly anonymised information except where necessary to test the effectiveness of our anonymisation methods or where permitted by law.

3.3 Third-party services

This Policy does not govern websites, applications or services operated independently by third parties.

Those services are governed by their own privacy policies.

“Personal information” or “personal data” means information that identifies you, relates to you, describes you or could reasonably be associated or linked with you.

Depending on the law that applies, personal information may include:

• your name;
• email address;
• online identifiers;
• account information;
• device information;
• purchase history;
• health information;
• precise or approximate location;
• communications;
• activity records; and
• information inferred about you.

Some personal information is regarded as sensitive under applicable privacy laws.

Sensitive information may include information concerning:

• physical health;
• mental health;
• medical history;
• disability;
• biometric characteristics;
• sexual life or sexual orientation;
• racial or ethnic origin;
• religious beliefs;
• political opinions;
• genetic information;
• substance use;
• financial account credentials; or
• other legally protected characteristics.

The exact definitions vary between jurisdictions.

The categories below describe the information we may collect.

The actual information collected depends on the features you use, the information you choose to provide and the permissions you grant.

5.1 Account and identity information

We may collect:

• first and last name;
• email address;
• password or authentication credentials;
• date of birth;
• age or age range;
• gender or preferred form of address;
• country, state, region or postcode;
• profile photograph;
• username;
• account ID;
• subscription status;
• referral code;
• authentication-provider identifier; and
• account preferences.

If you sign in through Apple, Google, Facebook or another authentication provider, we may receive information that you have authorised that provider to disclose to us.

The authentication provider separately controls information it collects through its service.

5.2 Goal and personal-development information

We may collect information about:

• personal goals;
• priorities;
• habits;
• routines;
• motivation;
• confidence;
• productivity;
• discipline;
• accountability preferences;
• challenges;
• achievements;
• progress;
• milestones;
• setbacks;
• journal entries;
• personal reflections; and
• responses to onboarding questions.

This information is used to personalise your experience and AI coaching.

5.3 AI conversation information

When you interact with an AI coach, we may collect and process:

• prompts;
• messages;
• questions;
• uploaded information;
• responses generated by the AI;
• conversation history;
• feedback about AI responses;
• ratings;
• selected coaching areas;
• inferred interests or goals;
• safety classifications;
• moderation results; and
• related technical information.

AI conversations may contain personal or sensitive information depending on what you choose to disclose.

You should not provide information that is not reasonably necessary for the service you want to receive.

You must not provide another person’s confidential or sensitive information unless you have authority and a lawful basis to do so.

5.4 Fitness and physical activity information

We may collect:

• workout preferences;
• workout history;
• exercise type;
• training frequency;
• training duration;
• sets, repetitions and weights;
• physical limitations;
• fitness level;
• fitness goals;
• recovery information;
• steps;
• distance;
• calories or energy estimates;
• heart-rate information;
• resting heart rate;
• heart-rate variability;
• workout intensity;
• readiness or recovery scores;
• challenge participation;
• leaderboard activity; and
• fitness progress.

Some fitness information may be provided directly by you and some may be received through a wearable or connected service.

5.5 Health and wellbeing information

Where you choose to provide it or connect a service that supplies it, we may collect:

• height;
• weight;
• body measurements;
• body-composition estimates;
• sleep duration;
• sleep quality;
• recovery information;
• energy levels;
• stress information;
• injuries;
• medical limitations;
• dietary restrictions;
• allergies;
• medication information;
• physical or mental wellbeing information;
• alcohol or substance-use goals;
• smoking-related goals;
• mood information;
• menstrual or reproductive information;
• pregnancy-related information;
• symptoms;
• health conditions;
• information concerning disability; and
• other health-related information included in your communications.

The Better Man is not a healthcare provider and does not require you to provide comprehensive medical records.

Do not use The Better Man as a replacement for maintaining appropriate medical records or communicating with a healthcare professional.

5.6 Nutrition and lifestyle information

We may collect:

• food preferences;
• meal information;
• nutrition goals;
• dietary restrictions;
• fasting information;
• hydration;
• supplementation information;
• caffeine use;
• alcohol consumption;
• sleep routines;
• work schedules;
• shift-work information;
• leisure activities; and
• other lifestyle information.

5.7 Mindset and emotional-wellbeing information

We may collect information you voluntarily provide concerning:

• mood;
• motivation;
• stress;
• confidence;
• emotions;
• relationship concerns;
• life events;
• mental wellbeing;
• personal difficulties;
• substance-use concerns; and
• thoughts expressed through journaling or AI conversations.

The Platform is not a crisis service and is not designed to replace therapy, counselling, psychiatric treatment or emergency assistance.

5.8 Career, business and financial-development information

We may collect:

• occupation;
• industry;
• employment status;
• career goals;
• professional challenges;
• business goals;
• income goals;
• budgeting goals;
• financial habits;
• saving goals;
• general spending categories; and
• information you voluntarily provide to an AI coach.

You should not provide:

• online banking passwords;
• complete credit-card numbers;
• tax-account credentials;
• cryptocurrency private keys;
• security codes; or
• other credentials that could be used to access financial accounts.

The Better Man does not require that information to provide general financial-development features.

5.9 Relationship and family information

Where voluntarily provided, we may collect general information about:

• relationship status;
• family goals;
• parenting goals;
• interpersonal challenges;
• social connections;
• accountability partners; and
• household routines.

Do not provide identifying or sensitive information about family members or other people unless it is necessary and you have permission to do so.

5.10 Community content

If you participate in a community area, we may collect:

• posts;
• comments;
• photographs;
• videos;
• reactions;
• reports;
• challenge results;
• leaderboard details;
• profile information;
• public achievements;
• direct or group messages, where available;
• moderation records; and
• information about your interactions with other Users.

Community content may be visible to other people as described when you post it.

5.11 Communications and support information

We may collect:

• emails;
• support requests;
• complaints;
• chat transcripts;
• social-media messages;
• call records or recordings, where notice and consent are provided;
• survey responses;
• product feedback;
• cancellation reasons; and
• other communications.

5.12 Payment and subscription information

When you purchase a subscription, we may collect:

• subscription plan;
• transaction date;
• transaction value;
• currency;
• payment status;
• billing country;
• renewal date;
• cancellation status;
• app-store receipt or transaction identifier;
• payment-provider customer identifier;
• limited payment-method details, such as card brand and last four digits; and
• refund or dispute information.

Complete payment-card information is generally collected and processed by our payment providers rather than stored directly by The Better Man.

5.13 Device and technical information

We may automatically collect:

• IP address;
• device type;
• operating system;
• browser type;
• browser version;
• application version;
• device identifiers;
• language settings;
• time zone;
• mobile carrier;
• referring URL;
• crash data;
• diagnostic logs;
• session information;
• authentication events;
• security events;
• date and time of access; and
• technical performance information.

5.14 Usage information

We may collect information about:

• pages viewed;
• features used;
• buttons selected;
• time spent using the Platform;
• onboarding completion;
• subscription-screen views;
• trial activity;
• content viewed;
• search activity;
• challenge participation;
• notifications opened;
• referral activity;
• email engagement;
• AI features used; and
• the sequence of actions taken through the Platform.

5.15 Location information

We may infer your approximate location from:

• IP address;
• device settings;
• billing country;
• postcode;
• selected country; or
• app-store location.

We do not collect precise GPS location unless:

• a feature clearly requires it;
• you are told why it is required; and
• you grant the appropriate device permission.

5.16 Calendar, contacts, camera, photographs and microphone

Some features may request access to:

• your calendar;
• contacts;
• camera;
• photo library;
• microphone;
• files; or
• device notifications.

We will request device permission before accessing these features where required.

You may manage these permissions through your device settings.

Disabling a permission may prevent the related feature from operating.

5.17 Referral information

If you send or receive a referral, we may collect:

• the referring User’s identifier;
• the invited person’s contact information where permitted;
• referral-link activity;
• sign-up status;
• reward eligibility; and
• referral-redemption records.

You should only send referrals to people where you are legally permitted to contact them.

5.18 Social-media information

We may collect information when you:

• follow our pages;
• comment on our posts;
• tag The Better Man;
• use a campaign hashtag;
• send us a message;
• enter a promotion;
• share Platform content; or
• interact with our advertising.

This may include your public social-media profile, handle and the content of your interaction.

5.19 Information from corporate customers

If your access is provided through an employer or organisation, we may receive:

• your name;
• work email;
• employee or member identifier;
• eligibility status;
• access dates;
• business unit;
• subscription assignment; and
• limited administrative information.

Unless clearly disclosed and legally permitted, we will not provide your employer with:

• private journal entries;
• complete AI conversations;
• health details;
• private community messages; or
• individual-sensitive coaching content.

We may provide aggregated or de-identified engagement reporting where agreed with the organisation and permitted by law.

We may collect information:

6.1 Directly from you

This includes information you provide when you:

• register;
• complete onboarding;
• set a goal;
• communicate with an AI coach;
• update your profile;
• log an activity;
• complete a workout;
• participate in a challenge;
• post in a community;
• purchase a subscription;
• contact support;
• complete a survey; or
• interact with us.

6.2 Automatically

We may collect information automatically through:

• cookies;
• software development kits;
• pixels;
• local storage;
• server logs;
• device identifiers;
• analytics technologies;
• advertising technologies; and
• similar tools.

6.3 From connected services

With your authorisation, we may receive information from:

• Apple Health;
• Google Health Connect;
• Oura;
• WHOOP;
• Garmin;
• Fitbit;
• other fitness or wearable services;
• social sign-in providers;
• payment providers;
• app stores;
• calendar services; and
• other integrations you enable.

6.4 From advertising and analytics partners

We may receive information from advertising or analytics providers concerning:

• advertisement impressions;
• clicks;
• conversions;
• campaign attribution;
• device identifiers;
• browsing activity;
• inferred interests; and
• interaction with our Website or advertisements.

6.5 From other people

We may receive information about you through:

• referrals;
• invitations;
• accountability features;
• corporate subscriptions;
• reports made by community Users; or
• communications involving you.

6.6 From public sources

We may receive information from public social-media posts, public websites or other publicly accessible sources where permitted by law.

Health and wellbeing information may be considered sensitive information.

We will only collect and process sensitive information where:

• you voluntarily provide it for a feature you request;
• you connect a device or service that provides it;
• you give consent where consent is legally required;
• processing is necessary to provide the requested feature;
• processing is otherwise legally permitted; or
• the information has clearly and intentionally been made public by you.

7.1 Your choice

You are not required to provide every type of health or sensitive information listed in this Policy.

However, some personalised features may not work properly without relevant information.

7.2 Explicit consent

Where required, we will request explicit consent before collecting or processing sensitive health information.

This consent may be requested during:

• onboarding;
• profile setup;
• wearable connection;
• activation of a health-related feature; or
• another appropriate point.

7.3 Withdrawal of consent

Where processing is based on consent, you may withdraw that consent through:

• account settings;
• connected-service settings;
• device permissions; or
• a request sent to privacy@thebetterman.ai.

Withdrawal does not affect processing that lawfully occurred before the withdrawal.

Following withdrawal, some features may be restricted, disabled or less personalised.

7.4 Sensitive information and advertising

We do not intend to use the contents of private AI conversations, private journals or identifiable health information to target third-party advertisements based on a medical condition or other highly sensitive characteristic.

We do not permit advertising partners to independently use identifiable health information supplied through private coaching features for their own targeted-advertising purposes.

Advertising and analytics configuration must be implemented consistently with this commitment.

The Better Man uses artificial intelligence to provide personalised coaching and related features.

8.1 How AI uses information

AI systems may process information including:

• your goals;
• profile information;
• preferences;
• activity history;
• workout information;
• habit history;
• wearable information;
• prior conversations;
• journal entries;
• feedback; and
• information you include in a prompt.

This processing may be used to:

• generate responses;
• recommend goals;
• suggest routines;
• adjust coaching content;
• identify patterns;
• produce summaries;
• provide accountability reminders;
• personalise workouts;
• suggest educational content;
• moderate unsafe content; and
• improve your experience.

8.2 AI may make mistakes

AI-generated responses may be inaccurate, incomplete, inappropriate, outdated or unsuitable for your circumstances.

You are responsible for deciding whether an AI response is appropriate to follow.

The Better Man’s AI is not a substitute for professional medical, psychological, financial, legal or other regulated advice.

8.3 AI service providers

We may engage third-party AI infrastructure or model providers to process prompts and generate responses.

Where we do so, we will take reasonable steps to:

• limit the information provided to what is necessary;
• require appropriate confidentiality and data-protection obligations;
• configure available data controls appropriately;
• assess whether information may be retained by the provider;
• restrict unauthorised secondary use where contractually available; and
• protect sensitive information.

The specific provider may change as the Platform develops.

8.4 Human review

Authorised personnel or contractors may review limited AI conversations where reasonably necessary to:

• investigate a support request;
• respond to a safety report;
• investigate suspected abuse;
• diagnose a technical issue;
• evaluate system performance;
• improve safety;
• comply with law; or
• protect a person from serious harm.

Access is limited according to role and need.

8.5 AI training and product improvement

We may use conversations and feedback to evaluate and improve the Platform where legally permitted.

Where practical, we may remove or reduce identifying information before using content for evaluation.

We will not use identifiable private health information to train a general-purpose public AI model without providing appropriate notice and obtaining consent where required.

8.6 Automated decisions

The Platform may automatically:

• personalise content;
• rank recommendations;
• generate reminders;
• identify relevant coaching areas;
• recommend challenges;
• moderate content; or
• detect suspicious activity.

We do not intend to use AI to make decisions that produce legal or similarly significant effects concerning employment, credit, insurance, housing, healthcare eligibility or another regulated entitlement.

Where applicable law grants rights concerning significant automated decisions, you may contact us to request information, human review or another available remedy.

We may use personal information for the purposes described below.

9.1 Providing the Platform

We use information to:

• create and manage accounts;
• authenticate Users;
• provide access to free and paid features;
• deliver AI coaching;
• provide workouts and programs;
• track goals and progress;
• provide community features;
• operate challenges and leaderboards;
• deliver reminders and notifications;
• maintain connected integrations;
• process subscriptions;
• provide customer support; and
• fulfil User requests.

9.2 Personalising the experience

We may use information to:

• tailor AI responses;
• recommend relevant content;
• suggest goals and habits;
• adjust workouts;
• customise onboarding;
• remember preferences;
• suggest challenges;
• display progress; and
• select suitable notifications.

9.3 Safety and moderation

We may use information to:

• detect abusive content;
• identify suspected fraud;
• enforce our Terms;
• moderate community areas;
• investigate reports;
• prevent unauthorised access;
• identify security incidents;
• protect Users;
• maintain platform integrity; and
• respond to credible threats of serious harm.

9.4 Customer support

We may use information to:

• respond to enquiries;
• troubleshoot problems;
• process cancellation requests;
• investigate billing issues;
• resolve complaints;
• verify account ownership; and
• improve support.

9.5 Payments and subscriptions

We may use information to:

• process transactions;
• activate subscriptions;
• administer free trials;
• manage automatic renewals;
• issue receipts;
• detect payment fraud;
• process refunds;
• manage chargebacks; and
• maintain accounting records.

9.6 Analytics and improvement

We may use information to:

• understand how the Platform is used;
• measure feature performance;
• identify abandoned onboarding steps;
• improve retention;
• diagnose errors;
• test new features;
• analyse conversion;
• improve coaching quality;
• improve usability;
• develop new services; and
• measure business performance.

Where appropriate, we may use aggregated or de-identified information for these purposes.

9.7 Communications

We may use information to send:

• service messages;
• security alerts;
• payment confirmations;
• trial reminders;
• renewal notices;
• product updates;
• support responses;
• community notifications;
• goal reminders; and
• other operational communications.

You may not be able to opt out of communications necessary to operate your account or fulfil legal obligations.

9.8 Marketing

Where permitted by law, we may use information to send:

• newsletters;
• offers;
• product announcements;
• trial invitations;
• promotions;
• referral campaigns;
• educational material; and
• information about related services.

You may unsubscribe using the link in the message or by contacting us.

9.9 Advertising and attribution

Subject to applicable law and your cookie choices, we may use limited technical and usage information to:

• measure advertising performance;
• attribute sign-ups or purchases;
• create advertising audiences;
• exclude existing subscribers from acquisition advertising;
• show relevant advertising;
• prevent advertising fraud; and
• understand which campaigns generate subscriptions.

Certain disclosures for targeted advertising may be treated as a “sale”, “sharing” or targeted-advertising processing under some US privacy laws even when no money is paid for the information.

Where those laws apply, we will provide applicable opt-out mechanisms.

9.10 Legal and regulatory purposes

We may use information to:

• comply with legal obligations;
• respond to lawful requests;
• protect legal rights;
• establish or defend claims;
• conduct audits;
• maintain tax and accounting records;
• respond to regulators;
• enforce agreements; and
• assist law enforcement where legally required or permitted.

9.11 Corporate transactions

Information may be used or disclosed in connection with:

• investment;
• financing;
• restructuring;
• merger;
• acquisition;
• sale of assets;
• insolvency;
• transfer of the Platform; or
• another corporate transaction.

Information will be subject to appropriate confidentiality protections where practicable.

Where applicable law requires us to identify a legal basis, we may rely on:

10.1 Contract

Processing may be necessary to:

• create your account;
• provide the Platform;
• deliver a subscription;
• provide requested AI coaching;
• process payments;
• provide support; and
• fulfil our Terms of Use.

10.2 Consent

We may rely on your consent for:

• collecting certain sensitive information;
• connecting wearable data;
• non-essential cookies;
• particular marketing communications;
• precise location;
• device permissions;
• certain advertising activity; and
• another purpose explained when consent is requested.

You may withdraw consent where applicable.

10.3 Legitimate interests

We may process information where reasonably necessary for legitimate business interests, including:

• improving the Platform;
• ensuring security;
• preventing fraud;
• understanding service usage;
• supporting Users;
• maintaining records;
• developing features;
• protecting legal rights; and
• conducting proportionate direct marketing where permitted.

We will consider your rights and reasonable expectations before relying on legitimate interests.

10.4 Legal obligations

We may process information to comply with:

• tax requirements;
• accounting requirements;
• consumer law;
• privacy law;
• court orders;
• regulatory obligations;
• law-enforcement requirements; and
• other legal duties.

10.5 Vital interests

In exceptional circumstances, we may process or disclose information where reasonably necessary to protect the life or physical safety of you or another person.

10.6 Legal claims and substantial public interest

Where permitted, we may process sensitive information to:

• establish, exercise or defend legal claims;
• prevent serious harm;
• comply with law; or
• satisfy another recognised legal condition.

We may use cookies and similar technologies including:

• browser cookies;
• pixels;
• tags;
• local storage;
• mobile software development kits;
• device identifiers;
• analytics tools; and
• advertising technologies.

11.1 Essential technologies

Essential technologies may be used to:

• maintain sessions;
• authenticate Users;
• secure accounts;
• process payments;
• remember privacy choices;
• prevent fraud; and
• operate core Platform functions.

These technologies may be required for the Platform to work.

11.2 Analytics technologies

Analytics technologies may help us understand:

• feature usage;
• traffic;
• errors;
• user journeys;
• onboarding completion;
• conversion;
• retention; and
• Platform performance.

11.3 Advertising technologies

With consent where required, advertising technologies may be used for:

• campaign attribution;
• conversion measurement;
• audience creation;
• retargeting;
• frequency control; and
• interest-based advertising.

11.4 Managing cookies

You may be able to manage non-essential cookies through:

• our cookie-preference tool;
• browser settings;
• device settings;
• operating-system controls; or
• recognised opt-out signals.

Blocking some technologies may affect Platform functionality.

A separate Cookie Policy may provide more detailed information about the technologies currently implemented.

We may share personal information with the categories below.

We do not permit service providers to use personal information for unrelated purposes unless separately disclosed and legally permitted.

12.1 Hosting and infrastructure providers

These providers may host:

• databases;
• application infrastructure;
• files;
• backups;
• authentication services; and
• content delivery systems.

12.2 AI technology providers

AI providers may process prompts and other information to generate, moderate or evaluate AI responses.

12.3 Analytics providers

Analytics providers may process technical and usage information to help us understand Platform performance.

12.4 Payment providers and app stores

Payment processors and app stores may process:

• payment credentials;
• transactions;
• subscriptions;
• refunds;
• renewals;
• taxes; and
• fraud signals.

12.5 Email, messaging and notification providers

These providers may assist with:

• transactional email;
• newsletters;
• SMS;
• push notifications;
• reminders; and
• customer communications.

12.6 Customer-support providers

Support providers may process account and communication information to assist with User enquiries.

12.7 Advertising partners

Subject to applicable consent and opt-out rights, advertising partners may receive:

• cookie identifiers;
• device identifiers;
• IP address;
• browsing events;
• advertisement interactions;
• attribution events; and
• limited purchase or subscription events.

We do not intend to disclose private AI conversation text, private journal content or identifiable health details to advertising platforms for targeted advertising.

12.8 Connected-service providers

When you connect a wearable, health service, social account or other integration, information may be exchanged as required to provide that integration.

You control many connected-service permissions through the relevant provider’s settings.

12.9 Professional advisers

We may share information with:

• lawyers;
• accountants;
• auditors;
• insurers;
• cybersecurity advisers;
• consultants; and
• other professional advisers.

12.10 Government and legal authorities

We may disclose information where we reasonably believe disclosure is:

• required by law;
• required by a valid legal process;
• necessary to protect legal rights;
• necessary to investigate fraud;
• necessary to respond to an emergency;
• necessary to protect a person from serious harm; or
• otherwise legally permitted.

12.11 Corporate transaction participants

Information may be disclosed to prospective:

• investors;
• lenders;
• purchasers;
• merger partners;
• advisers; and
• transaction participants.

Where practicable, disclosure will be subject to confidentiality obligations.

12.12 Other Users

Information may be visible to other Users when you:

• post in a community;
• join a public challenge;
• appear on a leaderboard;
• share an achievement;
• connect with an accountability partner;
• comment or react; or
• use another social feature.

The visibility of information will depend on the relevant feature and settings.

12.13 Corporate-plan administrators

Where an employer or organisation provides your access, limited information may be shared to:

• confirm eligibility;
• administer licences;
• activate or deactivate access;
• calculate aggregated engagement;
• manage billing; and
• fulfil the corporate agreement.

We will not disclose sensitive individual coaching content to a corporate customer unless:

• you expressly authorise it;
• disclosure is clearly required for a feature you request; or
• disclosure is legally required.

Information posted in public or shared community areas may be viewed, copied, captured or reshared by others.

Depending on the feature, content may also become accessible through:

• search engines;
• public profiles;
• screenshots;
• social-media sharing;
• cached pages; or
• third-party websites.

You should not post information that you do not want others to access.

Deleting content from The Better Man may not remove:

• copies made by other Users;
• screenshots;
• search-engine caches;
• third-party reposts;
• legal or moderation records; or
• backup copies awaiting deletion.

You may choose to connect a wearable or third-party health service.

Depending on the service and permissions granted, we may receive information such as:

• steps;
• workouts;
• heart rate;
• sleep;
• recovery;
• calories;
• distance;
• body measurements;
• activity summaries; and
• device-generated health metrics.

14.1 Your control

You may disconnect an integration or alter permissions through:

• The Better Man settings;
• the connected provider’s application;
• Apple Health;
• Google Health Connect;
• your device settings; or
• the relevant wearable account.

Disconnecting a service prevents future collection through that integration but does not automatically delete information already received.

You may separately request deletion where applicable.

14.2 Third-party accuracy

Wearable and connected-service information may be inaccurate, incomplete or delayed.

The relevant third party controls how it collects, generates and discloses its data.

The Better Man is operated by a US company and may serve Users internationally.

Personal information may be processed in:

• the United States;
• Australia;
• the European Economic Area;
• the United Kingdom;
• Singapore; and
• other countries in which our service providers operate.

These countries may have privacy laws that differ from those in your home jurisdiction.

Where required, we will use recognised transfer safeguards, which may include:

• standard contractual clauses;
• the UK International Data Transfer Agreement or addendum;
• contractual confidentiality and security obligations;
• adequacy decisions;
• transfer-risk assessments; and
• another legally recognised mechanism.

You may contact privacy@thebetterman.ai for information about applicable safeguards.

We use reasonable administrative, organisational and technical safeguards designed to protect personal information.

Measures may include:

• encryption in transit;
• encryption at rest where appropriate;
• access controls;
• authentication safeguards;
• role-based permissions;
• logging and monitoring;
• secure development practices;
• vulnerability management;
• backups;
• incident-response processes;
• provider due diligence;
• confidentiality obligations; and
• personnel training.

No online system is completely secure.

We cannot guarantee that unauthorised parties will never overcome security measures or that information will never be accessed, disclosed, altered or destroyed.

You are responsible for:

• using a strong password;
• protecting your authentication credentials;
• securing your devices;
• avoiding shared login credentials; and
• notifying us of suspected unauthorised access.

If we become aware of a personal-information breach, we will:

• investigate the incident;
• take reasonable steps to contain it;
• assess the risk of harm;
• preserve relevant evidence;
• notify affected service providers or partners where appropriate;
• take remediation steps; and
• provide notices required by applicable law.

Notification requirements may vary based on:

• the location of affected Users;
• the nature of the information;
• whether the information was encrypted;
• the likelihood of harm; and
• the laws applying to the incident.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy or as required by law.

Retention periods may depend on:

• whether your account remains active;
• the type and sensitivity of the information;
• the purpose for collection;
• contractual requirements;
• legal limitation periods;
• tax and accounting obligations;
• fraud-prevention requirements;
• security requirements;
• dispute history;
• consent status; and
• technical backup cycles.

18.1 Account information

Core account information may be retained while your account remains open.

18.2 Subscription records

Payment, invoicing and transaction records may be retained for the period required by tax, accounting, consumer and financial laws.

18.3 AI conversations

AI conversations may be retained to:

• make conversation history available to you;
• maintain coaching continuity;
• provide support;
• improve safety;
• investigate misuse; and
• operate the Platform.

You may be able to delete individual conversations or request deletion, subject to legal and security exceptions.

18.4 Community records

Public posts may remain available until deleted or removed.

Moderation records may be retained after content removal where necessary to enforce Platform rules or protect Users.

18.5 Backups

Deleted information may remain temporarily in encrypted or protected backups until those backups are overwritten under our standard cycle.

Backup information will not ordinarily be restored except for disaster recovery, security or legal purposes.

18.6 Anonymisation

Instead of deleting information, we may anonymise it so it can no longer reasonably identify you.

You may request account deletion through:

• account settings, where available; or
• privacy@thebetterman.ai.

Deleting your account may result in the loss of:

• progress history;
• AI conversation history;
• saved goals;
• challenge history;
• community profile;
• subscription-linked content; and
• other account information.

Deleting an account does not necessarily cancel an app-store subscription.

App-store subscriptions must be cancelled through the relevant app store.

We may retain limited information after deletion where necessary to:

• comply with law;
• maintain financial records;
• resolve disputes;
• enforce agreements;
• prevent fraud;
• protect security;
• document consent;
• respond to regulatory enquiries; or
• establish or defend legal claims.

Depending on where you live, you may have rights to:

20.1 Access

You may request confirmation of whether we process your personal information and request access to that information.

20.2 Correction

You may request correction of inaccurate or incomplete personal information.

You may be able to update some information directly through your account.

20.3 Deletion

You may request deletion of personal information, subject to legal exceptions.

20.4 Restriction

You may request that we restrict processing in certain circumstances.

20.5 Objection

You may object to processing based on legitimate interests or to processing for direct marketing.

20.6 Portability

You may request certain information in a structured, commonly used and machine-readable format where the right applies.

20.7 Withdrawal of consent

You may withdraw consent where processing is based on consent.

20.8 Marketing opt-out

You may unsubscribe from marketing communications at any time.

20.9 Targeted-advertising opt-out

Where applicable, you may opt out of:

• targeted advertising;
• cross-context behavioural advertising;
• the sale of personal information; or
• the sharing of personal information.

20.10 Limiting sensitive-information use

Where applicable, you may request that we limit the use or disclosure of sensitive personal information.

20.11 Automated-decision rights

Where applicable, you may request information or human review concerning certain significant automated decisions.

20.12 Complaint

You may complain to us or to the privacy regulator in your jurisdiction.

20.13 Non-discrimination

We will not unlawfully discriminate against you because you exercised a privacy right.

To exercise a privacy right, contact:

privacy@thebetterman.ai

Please state:

• your name;
• the email associated with your account;
• your country and state or province;
• the right you wish to exercise; and
• sufficient detail for us to understand the request.

21.1 Identity verification

We may request information to verify your identity.

Verification protects your information from unauthorised access or deletion.

We will only request information reasonably necessary for verification.

21.2 Authorised agents

Where permitted, you may appoint an authorised agent to submit a request.

We may require:

• written proof of authority;
• direct confirmation from you; or
• a valid power of attorney.

21.3 Response periods

We will respond within the period required by applicable law.

We may extend the response period where legally permitted and reasonably necessary.

21.4 Fees

We will not ordinarily charge a fee.

Where permitted, we may charge a reasonable fee or refuse a request that is manifestly unfounded, excessive, repetitive, fraudulent or abusive.

21.5 Appeals

If applicable state law grants an appeal right and we deny your request, you may appeal by replying to our decision or contacting privacy@thebetterman.ai with the subject line:

Privacy Request Appeal

You may unsubscribe from marketing emails by:

• selecting the unsubscribe link;
• changing account preferences; or
• contacting us.

Unsubscribing from marketing does not prevent service communications concerning:

• your account;
• security;
• payments;
• renewals;
• trial status;
• policy updates;
• support; or
• other essential matters.

Push notifications may be managed through your device settings.

The Better Man is not intended for children under 18.

We do not knowingly allow a person under 18 to create an independent account.

If we learn that we collected personal information from a child without legally valid authorisation, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information should contact:

privacy@thebetterman.ai

The Platform may link to external websites, services or applications.

We are not responsible for the privacy practices of independently operated third parties.

You should review the third party’s privacy policy before providing information.

We may update this Privacy Policy to reflect:

• changes to the Platform;
• new features;
• new service providers;
• changes to our data practices;
• legal requirements;
• regulatory guidance; or
• security improvements.

The updated Policy will display a revised effective date.

For material changes, we may provide notice through:

• email;
• the Website;
• an in-app message;
• account notification; or
• another reasonable method.

Where legally required, we will obtain consent before applying a materially different use to previously collected information.

Questions, requests or complaints may be sent to:

The Better Man Privacy Team The Recruitment Org LLC, doing business as The Better Man

Email: privacy@thebetterman.ai Support: support@thebetterman.ai Website: https://thebetterman.ai

We will investigate privacy complaints and aim to respond within a reasonable period.

You may also complain to the privacy regulator that applies in your location.

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# ADDITIONAL REGIONAL INFORMATION

If Australian privacy law applies, “personal information” and “sensitive information” have the meanings provided under the Privacy Act 1988 (Cth).

We will handle covered personal information consistently with the Australian Privacy Principles where they apply.

27.1 Sensitive information

Health information is generally sensitive information.

We will obtain consent to collect sensitive information where required unless another legal exception applies.

27.2 Overseas disclosure

Personal information may be disclosed to service providers outside Australia.

Countries may include:

• the United States;
• Singapore;
• the United Kingdom;
• countries in the European Economic Area; and
• other countries in which our providers operate.

27.3 Access and correction

You may request access to or correction of personal information by contacting privacy@thebetterman.ai.

27.4 Australian complaints

Please contact us before escalating a complaint so that we have an opportunity to investigate.

If you are dissatisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner.

Where the EU General Data Protection Regulation applies, The Recruitment Org LLC is the controller of the personal data described in this Policy unless otherwise stated.

28.1 Legal bases

Our legal bases may include:

• performance of a contract;
• consent;
• legitimate interests;
• compliance with legal obligations;
• protection of vital interests; and
• establishment, exercise or defence of legal claims.

28.2 Special-category data

Where we process health or other special-category data, we will identify both:

• a lawful basis under Article 6; and
• an applicable condition under Article 9.

For User-supplied health information, this will commonly involve explicit consent where appropriate.

28.3 International transfers

Where personal data is transferred outside the EEA, we will use a legally recognised transfer mechanism where required.

28.4 EEA rights

You may have rights to:

• access;
• correction;
• erasure;
• restriction;
• objection;
• portability;
• withdraw consent; and
• complain to a supervisory authority.

You may lodge a complaint in the country of your habitual residence, place of work or the alleged infringement.

28.5 Representative

If Article 27 requires us to appoint an EU representative, the representative’s details will be added to this Policy before services are actively directed to individuals in the EEA at a scale that triggers that obligation.

Where UK data-protection law applies, The Recruitment Org LLC is the controller unless otherwise stated.

Your rights may include:

• access;
• correction;
• deletion;
• restriction;
• objection;
• portability;
• withdrawal of consent; and
• complaint to the UK Information Commissioner’s Office.

Restricted international transfers will be managed through an applicable safeguard where required.

If UK GDPR Article 27 requires appointment of a UK representative, the representative’s details will be added before services are actively directed to UK Users at a scale that triggers that requirement.

Where Canadian privacy law applies, we collect, use and disclose personal information with consent or as otherwise permitted by law.

Consent may be express or implied depending on:

• the sensitivity of the information;
• the reasonable expectations of the individual; and
• the circumstances.

We will seek express consent where appropriate for sensitive health information.

Personal information may be processed outside Canada and may be accessible to courts, law-enforcement agencies or government authorities under the laws of the relevant country.

Canadian Users may request access to or correction of their personal information by contacting privacy@thebetterman.ai.

This section supplements the remainder of the Privacy Policy for residents of US states with applicable comprehensive consumer-privacy laws.

The rights available to you depend on:

• your state;
• whether the law applies to The Better Man;
• the nature of the information; and
• applicable exemptions.

31.1 Categories collected

During the preceding 12 months, we may have collected the following categories:

#### Identifiers

Examples include:

• name;
• email address;
• IP address;
• account ID;
• device identifiers; and
• authentication identifiers.

Sources may include you, your device, authentication providers and corporate customers.

#### Personal records

Examples include:

• account information;
• subscription information;
• physical characteristics;
• goals;
• routines; and
• information supplied through coaching features.

#### Protected characteristics

Where voluntarily supplied, this may include:

• age;
• gender;
• disability information; and
• other legally protected characteristics.

#### Commercial information

Examples include:

• subscription plan;
• purchase history;
• trial status;
• renewal history;
• refunds; and
• transaction records.

#### Internet and electronic-network activity

Examples include:

• browsing activity;
• Platform interactions;
• cookie information;
• device information;
• referral information; and
• advertising interaction.

#### Approximate geolocation

This may be inferred from IP address, billing location or device settings.

#### Sensory information

Where voluntarily provided, this may include:

• photographs;
• audio;
• video; and
• support-call recordings.

#### Health and fitness information

Examples may include:

• workouts;
• body measurements;
• sleep;
• recovery;
• heart-rate information;
• nutrition;
• symptoms;
• health goals; and
• connected-device information.

#### Professional and employment information

Examples may include:

• occupation;
• industry;
• career goals;
• employer-provided eligibility; and
• professional-development information.

#### Inferences

We may infer:

• preferences;
• likely goals;
• coaching interests;
• fitness interests;
• retention risk;
• content interests; and
• recommended next actions.

#### User-generated content

This may include:

• AI conversations;
• journals;
• community posts;
• feedback;
• uploaded content; and
• support communications.

31.2 Business purposes

We may collect, use and disclose these categories to:

• provide services;
• personalise coaching;
• maintain accounts;
• process subscriptions;
• provide support;
• ensure security;
• detect fraud;
• improve products;
• conduct analytics;
• measure advertising;
• communicate with Users;
• comply with law; and
• carry out the other purposes described in this Policy.

31.3 Categories of recipients

Information may be disclosed to:

• infrastructure providers;
• AI providers;
• analytics providers;
• payment providers;
• app stores;
• support providers;
• communication providers;
• advertising partners;
• professional advisers;
• connected services;
• government authorities;
• corporate-transaction participants; and
• other Users where you use a social feature.

31.4 Sale and sharing

We do not sell personal information in the conventional sense of exchanging lists of User information for money.

However, some US laws define “sale” or “sharing” broadly.

The use of advertising cookies, pixels or SDKs that disclose online identifiers or browsing activity to advertising platforms may be treated as:

• sale;
• sharing;
• cross-context behavioural advertising; or
• targeted advertising.

Where applicable, you may opt out through:

• our cookie-preference tool;
• a “Do Not Sell or Share My Personal Information” mechanism;
• a recognised universal opt-out signal; or
• privacy@thebetterman.ai.

31.5 Global Privacy Control

Where legally required and technically supported, we will treat a recognised Global Privacy Control signal as an opt-out request for the browser or device sending the signal.

31.6 Sensitive personal information

We may process sensitive personal information including health information to provide features you request.

We do not intend to use sensitive personal information for purposes that trigger a separate right to limit unless clearly disclosed.

Where a right to limit applies, you may submit a request through our privacy controls or privacy@thebetterman.ai.

31.7 US consumer rights

Depending on your state, you may have the right to:

• know;
• access;
• confirm processing;
• correct;
• delete;
• obtain a portable copy;
• opt out of sale;
• opt out of sharing;
• opt out of targeted advertising;
• limit certain sensitive-information uses;
• opt out of certain profiling;
• appeal a denied request; and
• receive equal service when exercising your rights.

31.8 Authorised agents

You may use an authorised agent where permitted.

We may require proof of the agent’s authority and verification of your identity.

31.9 Financial incentives

We may operate referral or loyalty programs.

If a program is considered a financial incentive under applicable law, we will provide additional terms explaining:

• the benefit;
• the information involved;
• how to opt in;
• how to withdraw; and
• how the benefit reasonably relates to the information.

31.10 California metrics and disclosures

If The Better Man becomes subject to additional California reporting, risk-assessment, cybersecurity-audit or automated-decision requirements, we will implement the required notices and processes.

Some US states have specific consumer-health-data laws that may apply independently from general privacy laws.

Where such a law applies, “consumer health data” may include personal information that identifies or is reasonably capable of being linked to a consumer’s physical or mental health status.

32.1 Consumer health data collected

Depending on your activity, we may collect:

• exercise information;
• sleep information;
• recovery information;
• nutrition information;
• body measurements;
• heart-rate information;
• health goals;
• symptoms;
• injury information;
• mental-wellbeing information;
• substance-use goals;
• reproductive or menstrual information;
• wearable information; and
• inferences concerning health status.

32.2 Sources

Consumer health data may come from:

• you;
• your device;
• a connected wearable;
• Apple Health;
• Google Health Connect;
• your use of the Platform; and
• information inferred from data you provide.

32.3 Purposes

We may use consumer health data to:

• provide requested features;
• personalise coaching;
• display progress;
• generate recommendations;
• support connected devices;
• maintain safety;
• provide support; and
• improve relevant health and fitness functions.

32.4 Sharing

Consumer health data may be shared with:

• infrastructure providers;
• AI providers;
• connected services;
• support providers;
• security providers; and
• professional advisers,

but only as reasonably necessary for the purposes described in this Policy or as otherwise authorised or required by law.

32.5 Selling consumer health data

We do not sell consumer health data for monetary payment.

We do not intend to provide identifiable consumer health data to data brokers.

32.6 Health-data rights

Where applicable, you may request:

• access;
• confirmation;
• deletion;
• withdrawal of consent; and
• information about third parties or affiliates receiving consumer health data.

Requests may be sent to privacy@thebetterman.ai.

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