Cookie Policy

Last updated 11 July 2026

Overview

This Cookie Policy explains how The Recruitment Org LLC trading as The Better Man LLC ("The Better Man," "Company," "we," "us," or "our") uses cookies, pixels, software development kits (SDKs), web beacons, local storage and similar technologies ("Cookies") when you visit thebetterman.ai, use our mobile applications, or access any of our products and services (collectively, the "Platform").

This Cookie Policy should be read together with our:

  • Privacy Policy
  • Terms of Use
  • AI Use & Safety Policy

By continuing to use the Platform, you acknowledge that Cookies may be used as described in this Policy, subject to your choices and applicable law.

1. What are cookies?

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website or use an application.

Cookies allow websites and applications to:

  • recognise returning users;
  • remember preferences;
  • improve performance;
  • maintain security;
  • analyse usage;
  • personalise experiences;
  • provide advertising;
  • prevent fraud.

Some cookies are deleted when your browsing session ends, while others remain until they expire or are manually removed.

2. What technologies we use

The Better Man may use:

  • Browser Cookies
  • Session Cookies
  • Persistent Cookies
  • Local Storage
  • IndexedDB
  • Mobile SDKs
  • Pixels
  • Web Beacons
  • Device Identifiers
  • Advertising Identifiers
  • Server Logs
  • API Tokens
  • Authentication Tokens
  • Security Tokens

These technologies may operate on our website, mobile applications and connected services.

3. Types of cookies we use

Essential Cookies

Essential Cookies are required for the Platform to function correctly. These Cookies may:

  • keep you signed in;
  • authenticate your account;
  • protect against fraud;
  • remember security settings;
  • maintain your session;
  • process payments;
  • enable navigation;
  • ensure platform stability.

Without Essential Cookies, some parts of the Platform may not function. Because these Cookies are necessary for operation, they generally cannot be disabled through our systems.

Functional Cookies

Functional Cookies remember choices you make, including:

  • language;
  • timezone;
  • dashboard preferences;
  • workout preferences;
  • AI coaching preferences;
  • accessibility settings;
  • notification settings;
  • preferred units of measurement.

These Cookies improve your experience but are not essential for Platform operation.

Performance & Analytics Cookies

Analytics Cookies help us understand how the Platform is used. Examples include:

  • pages viewed;
  • buttons clicked;
  • AI features used;
  • workout completion;
  • subscription conversions;
  • onboarding completion;
  • feature popularity;
  • technical errors;
  • crash reports;
  • device performance;
  • loading times;
  • navigation paths.

We may use aggregated or anonymised information to improve the Platform.

Advertising Cookies

Advertising Cookies help measure marketing performance and display advertisements that may be more relevant to your interests. These Cookies may be placed by us or trusted advertising partners. They may record:

  • pages visited;
  • products viewed;
  • advertisements clicked;
  • campaigns viewed;
  • referral sources;
  • conversions;
  • device identifiers.

Advertising Cookies may be used across multiple websites.

4. Third-party technologies

The Better Man may use third-party technologies provided by organisations including:

  • Google
  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Meta
  • Facebook
  • Instagram
  • Threads
  • TikTok
  • LinkedIn
  • X (formerly Twitter)
  • Stripe
  • Apple
  • Google Play
  • RevenueCat
  • Mixpanel
  • PostHog
  • Amplitude
  • Segment
  • Sentry
  • Firebase
  • Microsoft Clarity
  • Cloudflare
  • OpenAI
  • Anthropic
  • Amazon Web Services
  • Vercel
  • Supabase

These providers may collect information in accordance with their own privacy policies. The Better Man does not control how independent third parties use information collected through their own technologies.

5. AI personalisation

Because The Better Man provides AI-powered coaching, Cookies may be used to remember:

  • coaching preferences;
  • communication style;
  • selected goals;
  • preferred routines;
  • completed challenges;
  • notification preferences;
  • accountability settings;
  • saved prompts;
  • conversation continuity;
  • dashboard configuration.

These Cookies help create a more personalised coaching experience.

6. Wearable devices

If you connect wearable services such as:

  • WHOOP
  • Oura
  • Apple Health
  • Health Connect
  • Google Fit

Cookies or similar technologies may be used to maintain secure connections between your wearable account and The Better Man. Actual health data is governed by our Privacy Policy.

7. Payment technologies

Payments may involve Cookies supplied by payment providers including Stripe, Apple and Google. These technologies assist with:

  • fraud prevention;
  • payment authentication;
  • subscription management;
  • recurring billing;
  • payment security.

Payment providers operate under their own privacy policies.

8. Security cookies

Security Cookies help protect the Platform by:

  • detecting fraudulent activity;
  • identifying suspicious logins;
  • preventing account hijacking;
  • protecting AI systems from abuse;
  • limiting automated attacks;
  • preventing credential stuffing;
  • mitigating denial-of-service attacks.

These Cookies are essential for protecting users and the Platform.

9. AI security

The Better Man uses Cookies and similar technologies to help safeguard its AI services. These technologies may help detect:

  • automated scraping;
  • prompt injection attacks;
  • abusive AI usage;
  • attempts to bypass safety controls;
  • bot traffic;
  • unusual API activity;
  • excessive requests.

This monitoring helps maintain platform integrity and protect all users.

10. How long cookies remain

Different Cookies remain for different periods. Some expire when you close your browser. Others remain for days, months or years depending on their purpose. Authentication Cookies may remain until you sign out. Security Cookies may remain longer where reasonably necessary to protect our Platform.

11. Managing cookies

You may manage Cookies through:

  • your browser settings;
  • your mobile operating system;
  • your device privacy settings;
  • our Cookie Preferences tool (where available).

You may choose to:

  • block Cookies;
  • delete existing Cookies;
  • receive alerts before Cookies are stored;
  • restrict advertising Cookies.

Blocking certain Cookies may reduce Platform functionality.

12. Do not track

Some browsers provide a "Do Not Track" signal. Because there is currently no universally accepted standard governing these signals, The Better Man may not respond to every Do Not Track request unless required by applicable law. Where legally required, we will honour recognised privacy preference signals.

13. International users

Because The Better Man operates globally, Cookie practices may differ depending upon your country of residence. Where required by applicable law, including the GDPR, UK GDPR, Australian Privacy Act, CPRA and other applicable legislation, we will request consent before placing non-essential Cookies.

14. Children

The Better Man is intended for adults aged 18 years or older. We do not knowingly use Cookies to collect Personal Information from children. If we become aware that information has been collected from a child contrary to applicable law, we will take reasonable steps to delete it.

15. Changes to this policy

We may update this Cookie Policy from time to time. Any changes become effective when published on the Platform. Where required by law, we will notify users of material changes. Your continued use of the Platform after an updated Cookie Policy becomes effective constitutes your acknowledgement of the revised Policy.

16. Contact US

If you have any questions regarding this Cookie Policy or our use of Cookies, please contact the The Better Man Privacy Team at The Recruitment Org LLC trading as The Better Man LLC. Email: privacy@thebetterman.ai. Support: support@thebetterman.ai. Website: https://thebetterman.ai

17. Legal notice

Nothing contained within this Cookie Policy limits any rights available to you under applicable privacy or consumer protection laws. If any provision of this Cookie Policy is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. This Cookie Policy forms part of The Better Man's legal agreement with users and should be read together with our Terms of Use, Privacy Policy and any other policies published on the Platform.

See also our Privacy Policy and AI Use & Safety Policy.