Guide · Comparison

The Better Man vs BetterUp

BetterUp is one of the biggest names in coaching, used inside companies like Microsoft and NASA. If you have come across it and wondered how The Better Man compares, here is the honest picture.

What BetterUp does well

BetterUp pairs you with a real, certified human coach for scheduled video sessions, backed by serious behavioural science and one of the largest coaching networks in the world. For deep, human, one-on-one development it is genuinely world-class. If your employer offers it, take it.

The catch

Two things. First, cost. It is built as a premium enterprise product, with individual coaching historically running well over a hundred dollars a month. Second, and bigger, as of 2026 BetterUp has been winding down its plans for individuals and focusing on enterprise clients, so for most men it is now only available if their employer pays for it. It is also scheduled, so it helps you in your session, not at 5am when the doubt hits.

What The Better Man does differently

The Better Man is built for the individual man, no employer required. Free to start, then 39 or 79 US dollars a month. It is always on, in your pocket whenever you need it, and it knows your goals, habits and daily plan rather than starting cold each session. It is not a human coach and does not pretend to be. It is daily coaching and accountability that any man can actually get.

Which one is right for you

If your company hands you BetterUp and you want human coaching, use it, it is excellent. If you are on your own and want a coach that is always there and built for men like you, that is The Better Man.